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Privacy Policy

This privacy policy sets out how The Unified Water Label Association  (UWLA) collects and uses information about individuals. Please read this privacy policy carefully to understand how the UWLA will use your information. If you have any questions or queries in relation to this privacy policy, you can contact us at: The Unified Water Label Association, Innovation Centre 6, Innovation Way, Keele University Science & Innovation Park, Keele, Newcastle, Staffs. ST5 5NT Tel: 07980600446 alternatively you can contact us at, Rue Belliard 12, 1040, Brussels, Belgium.

What information do we collect?

We may collect the following information about you:

You may give us information about you by filling in a form, contacting us by phone, post or e-mail, in person or giving us a business card, we may also collect data being shared by your colleagues and/or superiors. This includes information you provide if you complete a registration form on behalf of a business and if you complete an application form or otherwise apply for a job here, either directly, or via a third party. Registered on the site or register for the UWLA events. The information you give us depends on the reason for you contacting us but can include your name, job title, address, date of birth, e-mail address and phone number and financial information, personal identification documents, data relating to access or dietary requirements. We will not collect information beyond what is necessary, but we are legally required to hold some types of information to fulfil our business obligations. The additional information you may give us on applying for a job or as a member of staff includes marital status, nationality and National Insurance Number, your education and employment history, other information contained within your CV or other documents or information you submit to us; information from the selection process, if any; reference and assessment relating to your work for previous employers; medical and financial information (where you provide this to us). Information to confirm your identity and right to work, such as a copy of your passport and driving license, detail of any unspent criminal convictions; and information relating to your feedback on our organisation.

When using the UWLAs website we may collect, store and use the following kinds of personal information:

(a) information about your computer and about your visits to and use of this website (including your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views, website navigation;

(b) information that you provide to us for the purpose of registering with us;

(c) information that you provide to us for the purpose of subscribing to our website services, email notifications and/or newsletters;

(d) any other information that you choose to send to us; and

(e) other information.


This website uses cookies. Continuing to use this website implies your consent to its use of any cookie that you do not block.

A cookie consists of information sent by a web server to a web browser and stored by the browser. The information is then sent back to the server each time the browser requests a page from the server. This enables the webserver to identify and track the web browser.

We may use both ‘session’ cookies and ‘persistent’ cookies on the website. We will use the session cookies to keep track of you whilst you navigate the website. We will use the persistent cookies to: enable our website to recognise you when you visit.

Session cookies will be deleted from your computer when you close your browser. Persistent cookies will remain stored on your computer until deleted, or until they reach a specified expiry date.

Most browsers allow you to reject all cookies, whilst some browsers allow you to reject just third party cookies. For example, in Internet Explorer, you can refuse all cookies by clicking ‘Tools’, ‘Internet Options’, ‘Privacy’, and selecting ‘Block all cookies’ using the sliding selector. Blocking all cookies will, however, have a negative impact upon the usability of many websites, including this one.

Information we receive from other sources.

We work closely with other organisations and we may receive information about you from them. For example, we could gain access to your business contact details via recognised business data providers who collate information from sources including publicly available information such as Companies House. We may also be given your contact details by our primary contact at your organisation if they think that you would benefit from getting involved with the UWLA or benefit from engaging in our activities. For example, they could nominate you to sit on our various committees. The categories of information we receive from these sources may include all or some of the following; your name, address, date of birth, e-mail address and phone number and financial information, personal identification documents, data relating to access and dietary requirements. We may also collect information about you from publicly available sources, such as media reports, in order to better understand the people we interact with. This may include information relating to your political opinions.

Use of your information

We need to obtain, store and use information about you for legitimate business purposes – namely so that you can enjoy and benefit from our services. We may use the information we hold about you in the following ways:

Carry out our obligation based on Unified Water Label Association benefits including committees and expert groups, as well as to send you material and communications which you have requested.

To update and correct registered company records

If you request to attend a UWLA Meeting/Event, your contact details may be seen by other attendees

Assess how engaged our registered organisations are

Process a job application

Promote our events

To confirm your identity

To carry out statistical and market analyses, including benchmarking exercises, to enable us to understand you better and improve our services

To develop, test and improve our systems

To notify you about changes to our services

To ensure the content of our website is presented in the most effective manner for you and for your computer

Provide you with access to the Site

To administer our website and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes

We maintain a list of registered companies and brands showing publicly available information of registered company names, addresses, phone number, websites and email addresses where applicable. Photography may be taken at industry events that are administered by the Unified Water Label and we will inform you in advance if and when these photographs will be published on our site. If you do not wish your photograph to be taken, we suggest you inform a member of The UWLA staff prior to/at the event. We may combine information we receive from other sources with information you give to us for the purposes set out above (depending on the types of information we receive).

Contacting you

An important part of our work is communicating with registered companies, telling them about our activities and how we are supporting their interests, and seeking their views on current issues. To do so, we use personal information to keep in touch with individuals within our organisations, as well as partners and other individuals. We will use the contact information you have given us to send you important information. This may be by post, email, text message or telephone. We may also use the information we hold about you in order to provide you with information about other products or services we feel may interest you. Because we operate primarily with businesses rather than individuals, we do not generally seek your consent to send you marketing communications. We believe that such communications are both in our legitimate interests, to raise awareness of our work and promote our services, and in your interests. However, you do have the right to ask us to stop sending you marketing communications. If you would like to stop receiving these, please email: to update your preferences. Information submitted to us via our websites will be used for the purposes specified in this privacy policy or in relevant parts of the websites.

We may use your personal information to:

(a) administer the website;

(b) improve your browsing experience by personalising the website;

(c) enable your use of the services available on the website;

(d) send you general (non-marketing) commercial communications;

(e) send you email notifications which you have specifically requested;

(f) send to you marketing communications relating to our organisation which we think may be of interest to you by post or, where you have specifically agreed to this, by email or similar technology (you can inform us at any time if you no longer require marketing communications);

(g) deal with enquiries and complaints made by or about you relating to the website;

Sharing your information

We may share your information with selected third parties including:

Event venues, attendees, speakers, sponsors and organisers contracted by The Unified Water Label Association

Online service providers such as event booking systems, marketing systems and survey tools

The UWLA  payroll and benefits providers (internal staff only)

We may also share your information to third parties if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use and other agreements; or to protect our rights, property, or safety of our customers, or others. Our legal basis for collecting, holding and using your information Data protection law sets the lawful legal bases (or ‘conditions’) which allow us to collect, hold and use your information. For UWLA, these are:

For the purposes of our own legitimate interests. We believe that we have a legitimate interest in being able to provide our services to our registered organisations and to represent them and the interests of businesses. As set out in this notice, this sometimes requires us to collect and use information about individuals. We only use this legal basis where these interests are not overridden by your interests and fundamental rights or and freedoms.

Where we have entered into a contract with you. In these circumstances, we may need to process your information in order to fulfil the contract. For example, this may apply if you book to attend one of our events.

Where we are under a legal obligation to process information. For instance, we are required to collect certain information in accordance with our obligations under equalities legislation.

Sometimes, we will ask you for your agreement to process your information. This is particularly the case when we wish to collect or use any special categories of information

These special categories are considered particularly sensitive and so we will only collect and use this information where you have given us your explicit consent or where we consider it necessary to do so. For example, you may choose to tell us about your health condition before attending one of our events, or your political opinions as part of a campaign. We will only use this information for a particular event or campaign and not for any other purposes.

Security and storage of your information

The Unified Water Label Association will take all reasonable steps to ensure that your data is treated securely and in accordance with this privacy policy. We hold all information on a database on secure data modules and a secure server, housed in a data centre. A backup of this information will be held on secure data modules.  If it is necessary to transport data it will be kept secure. We will keep personal information about you no longer than is needed for us to carry out the functions described in this notice. For example:

Information that we collect relating to our events may be retained (such as attendance records) where it is in our legitimate interests to do so. (e.g. Promote following year’s event unless opted out to receive information on events)

We will keep personal information held as part of our registered company records for the duration of that organisation’s registration. Once the registration is terminated, we will delete the majority of records and only retain the minimum information necessary to deal with any future issues.

We will keep the data connected to your job application (including any interview records) for 6 months from the date of their creation or receipt from you. If your application is successful and you become a member of staff we will provide you with a copy of the Employees handbook, which outlines the UWLA policies.